Greater Los Angeles Chapter Event: Power Negotiating Strategies: What You Need To Know

Registration Pricing

Pre-Event Registration $30


*Walk-ups $40



 Power Negotiating Strategies: What You Need To Know

Negotiating is a skill utilized by everyone in all aspects of their lives. For many business owners most of their wealth is tied up in their business. For this reason, the sale of a business is a high stakes situation that needs to be carefully navigated by a masterful negotiator. In this session, advisors and business owners will learn practical techniques that can be learned, mastered and applied in a multitude of business situations. Additionally, these techniques can be very effective, if applied correctly, in difficult family situations.

Learning Objectives:

• Win-win negotiations – what is it and how to employ it.
• Pre-negotiation preparation.
• Active listening skills.
• Setting the framework for an optimal outcome.
• Dealing with difficult negotiators.
• Overcoming objections.


Selwyn Gerber, CPA, Gerber & Co Inc.

Selwyn Gerber, a CPA, Personal Financial Planner and Economist, founded Gerber & Co Inc., a mid-sized local full service accounting firm with a broad range of clients. The firm includes accounting services, a Family Office and a Business Management Unit, which provides comprehensive outsourced CFO services to affluent families and to entertainment celebrities. Mr. Gerber has been involved in a multiplicity of negotiations covering real estate, acquisitions and sales of businesses, personnel issues and in the representation of affluent clients. He has taught Power Negotiating around the globe to businesses, non-profits and at Universities. And, Mr. Gerber founded RVW Investing, LLC in 2007 – a wealth management firm managing portfolios for affluent individuals, trusts and pension funds.

Selwyn Gerber did his undergraduate and post-graduate training in South Africa. He emigrated in 1977 and has worked for the Big CPA Firms both in South Africa and in the USA prior to forming Gerber & Co Inc. He holds numerous leadership positions in a diverse group of philanthropies.


Continuing Educationdivider


CEPAs receive 1 CE credit

CPAs receive a certificate for 1 CPE credit


Thank You to Our Sponsor