North Texas Chapter Event: Business Valuation for Exit Planning -Triggers Drivers Approaches

Registration Pricing

Member Registration $20  


Non Member Registration $30




Business Valuation for Exit Planning -Triggers Drivers Approaches

During significant events over the life cycle of a business, securing a business valuation may not be a primary consideration to a business owner.  However, the failure to secure a thorough and supportable valuation may lead to sub-optimal decisions for business owners and their advisors.   Clients’ professional advisors might be surprised to learn that a business can have over 20 different values at the same time, depending on the current purpose for determining value.  Because the client’s business is usually his or her single largest asset, it is important for the CFP® to understand the basics of how value is determined when preparing recommendations regarding the client’s retirement planning and estate planning.

This session will focus on the key events which trigger the need for a business owner to secure a business valuation and the key factors which influence the ultimate opinion of value.  The discussion will also address the three approaches to value and their suitability in valuing businesses, as well as the pertinent levels of value to consider when valuing a business or business interest.  The presenter will point out the difference between estimating value in preparation for sale to an outside third party, in particular a financial acquirer, as opposed to the business valuation methodologies used in preparation for other ownership transition strategies.


Learning Objectives:

  • How to recognize the trigger events that lead an owner to seek a business valuation
  • How to evaluate primary factors driving the valuation of a business
  • How to identify the three primary approaches to valuing a business and when each is suitable to apply
  • How to develop the pertinent levels of value to the valuation of a company and their applicability to the sale of a business
  • How estimating the value in preparation for sale to an outside financial buyer might differ from other methodologies


Speaker:  Chris Mercer, Founder and Chief Executive of Mercer Capital

Z. Christopher Mercer is the founder and chief executive officer of Mercer Capital. Chris began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues. Chris has extensive experience in litigation engagements including statutory fair value cases, divorce, and numerous other matters where valuation issues are in question. He is also an expert in buy-sell agreement disputes. Chris is a prolific author on valuation-related topics and a frequent speaker on business valuation issues for national professional associations and other business and professional groups.

Professional Designations

Accredited in Business Appraisal Review (The National Association of Certified Valuators and Analysts) Accredited Senior Appraiser, Fellow (The American Society of Appraisers), Chartered Financial Analyst (The CFA Institute)



Continuing Educationdivider


CEPAs receive 1 CE credit

CPAs receive a certificate for 1 CPE credit

CFP will recieve 1 CE Credit

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