Twin Cities Owners Forum


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Maximizing Business Value

The 2017 Owners Forum is an unmissable educational event for business owners. Your business is likely your most significant financial asset. Learning how to use exit planning and value acceleration to maximize value with help you harvest the wealth trapped in your business and ensure that your legacy will be transferable to the next generation.


SOOR_Cover_Thumbnail_170The State of Owner Readiness

Download the full State of Owner Readiness Survey Report published by the Exit Planning Institute to learn what owners like you are doing effectively and what areas are left with gaping holes. Only 2 out of every 10 businesses that come to market actually sell…learn what owners are doing right and wrong and get a better sense of how you can be a TransferAbility Success Story versus part of the Middle Market Norm.


Are We Ready?

Are you a middle market business owner in Twin Cities?  Take a couple minutes and complete this anonymous research survey.






Chris Snider, CEPA

Author of Walking to Destiny

Managing Partner of Snider Premier Growth

Award Winning Thought Leader in Value Acceleration and Exit Planning

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Walking to Destiny


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Breakout Sessions

Keynote Address: Value and Income: The Five Stages of Value Maturity

Join Christopher Snider, creator of the Value Acceleration Methodology™ for an overview of the core concepts of value acceleration and a deeper dive into the four areas of intellectual capital that can exponentially increase a business’ brand value. Also, learn how to measure intangible capital and how to ultimately grow the value of any sized business.


Panel Discussion 1: Assessing and Identifying Owner Readiness

The starting point of Value Creation is to identify the current value of your business and your own readiness. This session will describe how business valuations are prepared and the different types of valuations depending on its purpose. Once the value is determined it is critical to correlate that value to intangible value factors that exist with the business and owners lives. The correlation between the value of the business and how it scores on a financial and nonfinancial assessment is also explained during this session.


Panel Discussion 2: Protect, Build & Harvest Value

After the baseline value of the business is identified the business owner enters the Prepare Stage where they will go through three major steps; 1) Protecting, 2) Building, and 3) Harvesting value. Step one is to Protect value by mitigating personal, financial and businesses risks. Step two is to Build by prioritizing strategic actions to increase intangible capital and improve cash flow and your multiple. Step three is to Harvest the value by exploring your possibilities to extract the wealth trapped within your business. All topics will be discussed within this session.


Panel Discussion 3: Extract Value & Transaction Options

This session will provide the owner an overview of the various options available for a successful transition. It will focus on more than just a sale but also give equal time to succession plans and how to increase value and decrease taxation while creating a plan for life after business transition.


Owners Panel: Why We Chose This Transaction Option, Challenges and Advice from Experienced Business Owners

In this session, owners who have a transaction underway or who have already made a transition will share their personal stories and advice. They will discuss why they selected their options versus others considered and the challenges they had along the way. They will also have a Q&A session with the advisors attendees. 

Council Partners







Media Partner


Become a Council Chairman Partner or a Council Member Partner

Download the Partner Packet


With a keynote speaker and three revolving expert panel breakout sessions on the topics of Assessing and Identifying Owner Readiness, Protect, Build and Harvest Value, and Extract Value & Transaction Options, attendees are sure to come away with a shift in paradigm and inclined toward taking proactive action. Each attendee will receive a free copy of our keynote speaker's book, Walking to Destiny.

Michelle Bonahoom
VisionOne High Performance Group

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Liam Higgins
BMO Harris Bank

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Chris Cuneo
Lindquist & Vennum

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Julie Keyes

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Peter Pricco
Prudential Capital Group

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Rob Gales

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Bobby Kingsbury
MCM Capital Partners

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Jeff Servais

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Todd Ganos
IWC Family Offices, LLC

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Matt Kusilek
Minnesota Business Magazine

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  • 7:30 a.m. - 8:30 a.m.     -   Registration and Breakfast

  • 8:30 a.m. - 8:45 a.m.     -   Opening Remarks by Chairman

  • 8:45 a.m. - 9:45 a.m.      -  Opening Keynote Speaker: Chris Snider, CEPA, Author of Walking to Destiny, CEO/President Exit Planning Institute

  • 9:45 a.m. - 10:45 a.m.    -  Breakout Session: Assessing and Identifying Owner Readiness

  • 10:45 a.m. - 11:00 a.m.  -  Refreshment Break

  • 11:00 a.m. - 12:00 p.m. -  Breakout Session: Protect, Build & Harvest Value

  • 12:00 p.m. - 1:15 p.m.    -  Hosted Lunch

  • 1:15 p.m. - 2:15 p.m.       -  Breakout Session: Extract Value & Transaction Options

  • 2:15 p.m. - 2:30 p.m.      -  Break

  • 2:30 p.m. - 3:15 p.m.      -  Closing Session: Owners Panel: Why We Chose This Transaction Option, Challenges and Advice From Experienced Business Owners

  • 3:15 p.m. - 3:30 p.m.      -  Closing Remarks by Chairman


Press Release

Learn more about the National Owners Forum coming to your area!

Read the Press Release

For Advisorsdivider

Interested in attending with your client?

The Owners Forum is a private event and does not accommodate open registration for advisors. For $80 per guest, you and one of your business owner clients can join this experience.  As the purpose of this event is to educate and empower local business owners, you must bring a client in order to attend.  We do limit the number of chapter members that can attend this event, but if you are interested, please contact Josh Koza at (216)712-4244 or email We look forward to assisting you.



Register 80 Orange