How to Connect with Next Generation Owners


Do you ever find yourself annoyed with a colleague, peer, or client of a different generation?  Do you find that other generations have obnoxious or challenging traits that make your job harder or threaten your efficiency?  You aren’t alone.  As Millennials flood the workplace in massive numbers, the business community is changing.  Navigating next generation conflict is one of the biggest pain points across all industry’s in America today and we want to help you as an advisor to (1) advise your clients on how to best embrace and navigate these issues, and (2) navigate them yourself.

Hear straight from the horse’s mouth on how an advisor from any generation can relate and connect more effectively with the future successors of these exiting businesses.

Join the monthly EPI Business Development webinar series, hosted by growth specialist Scott Snider and marketing strategist Brooke Norman, to learn how to connect with owners, create vertical messaging in your marketing efforts, capture attention from PR & media, and win more exit planning business.

Learning Objectives

  • Cite statistics from the State of Owner Readiness Survey™
  • Develop an integrated owner engagement strategy
  • Identify differentiation between generational messaging (Boomer vs Millennial, etc.)
  • Calculate the existing opportunity within your advisory firm


Meet the Presenterdivider


Scott Snider, EPI Vice President and Snider Premier Growth Operating Partner

Meet Scott Snider, EPI Vice President, skilled growth hacker, nationally recognized industry leader, and lifetime entrepreneur.  Two of Snider’s biggest talents: market penetration and rapid growth strategies.  In fact, Snider launched his first business at the age of 17, which he grew exponentially, winning accounts away from larger competitive companies, and establishing notoriety in his local marketplace.  At 24, he sold to a strategic buyer (his first “exit”) and joined forces with Chris Snider’s private exit planning and M&A firm, Aspire Management, who was looking to dominate Northeast Ohio’s exit planning space.  Within one year, Scott took Aspire from an unknown startup to one of the most influential boutique advisory firms in Cleveland, citing over 13 publication pickups, a full client book, and a COI network that included every specialty from across the exit planning ecosystem.  His strategy was integrated, calculated, and educational, prompting high interest and leading prospects to the next crumb in the trail.  With their passion for business strategy and serving owners and advisors alike, Snider and Snider purchased the Exit Planning Institute (EPI), introduced the Value Acceleration Methodology, wrote an award-winning book, and effectively increased the business size by 10x.  Scott Snider knows how to educate clients, achieve market distinction, and deliver real results.

14701 Detroit, Suite 430, Lakewood OH 44107  |  |   |  (216) 712-4244  | Connect with Scott

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